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Huawei: the arrival of high-performance cloud computing for the radio and television industry

ultra high definition (UHD)/4k has caused a sensation in the European Radio and television industry. Although the current price of UHD TVs in Europe is generally lower than half a year ago, few TV stations seem to have corresponding end-to-end systems to collect, input, broadcast and archive content based on UHD files. The main reason is that the infrastructure currently in use for standard definition (SD) and high definition (hd) content has not reached the end of its technology life cycle. More importantly, they have not reached the time point of scrapping. However, broadcasters, industry manufacturers, post production companies and content aggregators and distributors are keeping a close eye on the shared computing power and virtualization of next-generation technologies that may change the way they work

changes brought about by UHD

the media industry is a mature but evolving market in Europe. As a newcomer to the market, Huawei focuses on providing customers with products that can be integrated into its existing IT infrastructure. I know that TV stations have a long-term cooperative relationship with their existing suppliers. So when I face the leaders of their production or broadcasting departments, I will ask them what is the next thing they want to do? But they often cannot answer. Said Richard Brooking, product manager of Huawei media. The natural replacement cycle of broadcasting equipment is usually 5-7 years, Richard Brooking added. However, the replacement cycle of IT equipment is only 3 years. Therefore, if the post production company just bought a high-definition system with very fast speed and super computing power, and then there is a customer knocking on the door for ultra-high definition programs, how will the production company get a return on its investment

of course, the media industry has become accustomed to using new technologies to replace existing infrastructure. At the beginning, the emergence of high-definition video gave the traditional videotape shooting technology a final blow. However, before the arrival of high-definition technology, digital tape has coexisted with standard definition technology. Images are first taken digitally through video tape, and then exported to a master file after nonlinear, and then distributed from the control room. This practice has left enough time and space for industries based on standard definition and videotape to slowly migrate to the era of HD, because existing devices can continue to be used or upgraded, and customers are willing to continue to invest in devices. However, the emergence of UHD requires the industry to make fundamental changes to its working methods. In this case, infrastructure as a service (IAAs) has become the next wave after software as a service (SaaS)

the stand-alone system will form a single shadow solitary

although there are similarities between the evolution from HD to UHD/4k and the transition from SD to HD, the former will face greater challenges. So far, radio and television related technologies have been focusing on the process of programs, rendering effects, and sending programs directly to end users. Although shared cloud storage has been in place, artists and engineers with high skills and creativity still use and trust their stand-alone systems. These systems are more or less in the state of independent operation. Usually, they will notify each other only after one task is completed, so that other tasks can start the next calculation process. However, more and more massive data must be rendered and converted without technicians or TV directors waiting to measure the selected load, and the price of high-performance stand-alone systems that can meet this requirement, such as racks and backplanes, is too high for customers to bear

by migrating high-performance computing to cloud computing and using virtualization technology, TV stations and content producers can reduce their capital expenditure and operating costs. Brooking said. Taking the practice of obtaining the latest version based on subscription in the software industry as an example, he pointed out that this model is particularly suitable for companies between projects. By subscribing to flexible service packages, enterprises can increase or reduce facilities according to actual business needs

the advantage of high-performance cloud computing is that customers' conventional IT infrastructure can be used for the processing of UHD/4k video up to 6 layers. Bernard schep, senior network solution manager of Huawei, pointed out. Low cost and accessible thin clients can communicate with supercomputers with a large amount of shared computing power. TV stations have had good experience in shared storage. Therefore, we will see the completion of the transformation to shareable computing power. Schep added

Huawei R & D: meet challenges with change

in Soho, London, there is a media company in almost every building, which is full of tall storage and computing equipment racks, Brooking said. In some European cities, the price and rent of real estate are soaring day by day. For example, Amsterdam, the host city of the 2015 International Broadcasting Conference (IBC), the Netherlands, has seen many film and television production companies relocate to other cities where the real estate price is at its affordable level, while trying to stay close to Amsterdam. Through joint efforts with partners, Huawei can help customers move storage and computing capabilities to places with more price advantages, thus freeing up more space on the same floor for creating market demand. Moreover, once the collection time and media file migration time are reduced, I will have more time to spend on story creation. Brooking continued. He once held the position of video

the problem facing Huawei is whether its products can adapt to the shared computing needs of UHD/4k services in the TV station environment. Schep's answer to this question is very sure, no problem. Our UHD/4k solution can be used with existing conventional IT infrastructure

imagine displaying all rendering effects on the high-resolution screen in front of 200 bits through the cloud, which has been achieved in Shenzhen radio, film and Television Group (Shenzhen radio and television). Shenzhen radio and television operates 12 TV channels, 5 sets of radio frequencies, and has more than 20 subordinate enterprises. Our equipment can fully communicate with standard IP technology, and use 10g connection very efficiently. It has very high buffer capacity, ultra-low delay, queue head congestion prevention, and embedded data management software. It can effectively prevent data loss and has key high-speed data transmission capability. These solutions can well match the IT hardware purchased by customers in the early stage. Schep added

at present, Huawei ranks 228Th in the global Fortune 500, with an estimated sales revenue of about $60billion in 2015. The company has 16 R & D centers around the world, 79000 of its 176000 employees work in R & D positions, and the annual R & D investment accounts for more than 10% of its sales revenue. With its high attention and investment in research and development, Huawei once again ranked among the top five most innovative companies in the world in 2015. Every time I hear customers describe their pain points, I will say that I will come back to discuss further with you in a week or two, Brooking said. I am very dependent on our R & D department. They are able to develop solutions that are not currently on the market

Huawei's solutions presented at the 2015 IBC annual conference

the 2015 IBC annual conference was held in Amsterdam, the Netherlands, from September 11 to 15. At this annual meeting, Huawei showed off its media cloud solution that integrates the most cutting-edge technologies. Huawei media cloud solution is the world's first media cloud solution that supports 6-layer UHD/4k concurrency. The solution can provide a smooth video experience of 25 frames per second, meet the requirements of 120mb/s for all in-station production, and provide special GPU boards required for program synthesis and rendering. Huawei media cloud solution provides a service defined hybrid cloud IT infrastructure, and is compatible with openstack and other public clouds

oceanstor9000 is Huawei's flagship media storage system. High performance storage is the foundation of high-quality video. In order to avoid performance bottlenecks and reduce costs, customers need high throughput. For example, the film produced by PP film blowing machine is suitable for all kinds of supermarket shopping bags, mushroom bags and other bags with high hardness and low requirements for stretch and brightness, as well as solutions with low operating costs. Huawei oceanstor9000 can continuously provide 300mb/s throughput for a single workstation. The device uses the unique infoturbo acceleration technology, and the throughput of a single node can reach 1.6gb/s, and the whole system can reach 400gb/s. Make it the world's fastest network attached storage (NAS) system that supports scale out

Richie Abdul Raman/Wen

digital marketing manager of Huawei Western European enterprise business

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